Workshop led by Michael LLoyd-Jones and Sarah Forrester Wilson of Bristol Pound.
Notes from their talk are here:
- Essential for a successful scheme – no traders, nowhere to spend. Can be your best advocates.
- Starting place – hit-list of key traders (popular retail & wholesale suppliers)
- Selling yourself – appearance and first impressions. Ongoing relationship.
- Listening & learning.
- Build up a picture of the business community – capture this valuable information!
- Where they’re coming from – needs & values.
- Know your stuff! Best answers to common questions. Replicable.
- Balancing values against pragmatic needs of independent businesses.
- Managing expectations. Pragmatic optimism?
- Traders as the heart of the community
- Listening, don’t just prescribe. Linking in to your agenda. Love of place = taking ownership.
- Identity of place – context specific.
- Early adopters – very important. “Low hanging fruit”.
- Engaging with different demographics.
- Methods of engagement – trial and error.
- Make it easy to use/understand.